Book your hotel in FTA’s room block. See nightly rates, deadlines and availability.

Photo courtesy of Visit Frisco

Official Hotel

Embassy Suites by Hilton Dallas Frisco Hotel & Convention Center

7600 John Q. Hammons Dr
Frisco, TX 75034

Why Stay in a Room Block?

Staying “within the block” is not only a convenient way to connected with activities and networking opportunities during Fall Conference, it also helps keep your meeting costs as low as possible.

FTA recognizes that you have a number of options when securing hotel accommodations for Fall Conference.
In order to produce a successful and rewarding experience for attendees, a major commitment has been made to the Embassy Suites by Hilton Dallas Frisco Hotel & Convention Center, to secure a large enough block of quality hotel rooms at competitive prices and to provide prime meeting space for your meeting sessions, events and activities.
FTA is legally bound to fill the guest room block and an inability to fill it will result in severe financial penalties which could affect negotiations and your costs for future meetings.

Thank you for helping FTA satisfy its commitment!

Watch Fall Conference 2021 on Demand

Unable to attend Fall Conference 2021 in person?

With Fall Conference 2021 On Demand, every technical presentation and discussion is available to watch 24/7, from anywhere and from any device.