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Sustainability: If You Build It, Will Sales Come?

Session 1 of Fall Technical Conference 2024.

Monday, October 7

12:30 p.m. – 1:45 p.m.

Milan Ballroom

Session details coming soon.

About This Session

Meet the team behind the conference print project as they discuss its components and the tools used for proofing and production.

Presentations & Speakers

Christopher Marshell Session One Presenter

Sustainable Packaging Trends for Success

Chris Marshall, Flexible Packaging Area Sales Manager at BOBST

Presentation Details
Speaker Bio

See more. Learn more. Do more. Chris will present on their latest innovations in digital printing, and how digital is deployed alongside flexographic production as the perfect complement, whether that be a digital press as a separate stand-alone system next to your flexographic press, or inline as a single-pass flexography/digital hybrid. Learn how you can do more with Chris.

About Chris: Chris Marshall is a sales professional with over 25 years of experience in the packaging industry, known for his passion for sustainable packaging. Born and raised in Europe Chris developed an early interest in the environmental impact of packaging and has dedicated his career to driving change. His knowledge spans packaging design, materials sourcing, and manufacturing processes. Chris has helped bring to the US market, sustainable initiatives, promoting recyclable and biodegradable materials to reduce waste and increase the recyclability of flexible packaging. He actively participates in conferences and industry events, advocating for eco-friendly practices and inspiring others to embrace environmentally responsible solutions

headshot Mike Ferrari

A World Without Waste

Mike Ferrari, President of the Consortium for Waste Circularity

Presentation Details
Speaker Bio

About This Presentation: Our current recycling infrastructure, based on sorting while burdening the consumer, isn’t working. Efforts to find alternative materials compostable and monolayers is proving to be very challenging with limited progress towards the complex issue of sustainability. Bans and EPR legislation are now spreading across the country that will also not solve the problem.

Join Mike as he explains how adding a robust technology to our recycling eco system to deal with all unsorted waste ending up at landfills can close the gap. Transforming landfills and incineration is the future of our industry.

About Mike: Mike Ferrari is President of the Consortium For Waste Circularity (CWC), non-profit 501(c)(3) focusing on science based solutions to return waste into an endless loop of circularity. Mike and the CWC are aligning the print and packaging industry toward a transformation of creating a world without waste. Mike was recruited to The Procter & Gamble Co. and completed a successful 32-year career. He delivered initiatives to the marketplace for some of the world’s leading billion dollar brands. He holds several patents and twice winner of the prestigious DuPont Global Packaging Innovation Award and served on the FTA Board of Directors and FFTA Board of Trustees.

Mike founded Ferrari Innovation Solutions, coaching Brands and Printers to delight consumers and grow. Mike is a guest lecture at the University of Florida teaching “Innovation Methodologies.”

Panelists

Fall Technical Conference headshot placeholder

William Birkett

Engineer at Doppelganger LLC

Panelist Bio

About William: William Birkett has engineering degrees from the University of Michigan. After a short stint in the automotive business, he started a prepress company, Precision Color Inc, which prospered for many years. He and a colleague, Charles Spontelli, got involved with print standards in 2003. Together, they developed a press calibration technique based on measurements of near-neutral colors. Since 2005, William has worked as a print quality consultant. At the TAGA annual meeting in 2018, William and Charles introduced an improved calibration technique known as The Optimal Method. Since then, they’ve developed an open-source software tool, PressCal, to implement this improved technique. William is glad for the opportunity to apply his math and engineering skills to help the printing industry.