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Brand Owner Do’s and Don’ts for Flexo Growth

Session 8 of Fall Technical Conference 2024.

Wednesday, October 9

10:15 a.m. – 11:45 a.m.

Milan Ballroom

About This Session

Successful flexographers are efficient, innovative, quality conscious and productive! By taking ownership of the production means that they have discovered how to satisfy their customers’ quality needs by becoming a true print partner.

Join Steve and his panel of Brand Owners as they discuss what makes a successful print partner and what it means to them.


headshot Steve Smiley

Steve Smiley

Principal at SmileyColor & Associates

Panelist Bio

About Steve: Steve Smiley is a 40-year print, premedia and branding solutions veteran. He is one of North America’s foremost color experts, with knowledge of how to apply color management tools and techniques for color accuracy and consistency. ISO standards combined with better communication between brands and suppliers helped to reduce waste and downtime by 35%.

Steve is the co-chair of CGATS, convener of TC/ISO/WG2, and expert in WG3, WG4, WG11, and WG13. He is an ICC member, FQC Executive Committee member for FTA, and an Advisory Board member for Clemson University. In 2017, Steve was inducted into the FTA Hall of Fame; he is also a recipient of the Holzinger Award, FTA President’s Award, and Clemson Top Cat Award.